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Explorations of Marketing in Society download torrent
Explorations of Marketing in Society download torrent

Explorations of Marketing in Society. William Wilkie

Explorations of Marketing in Society
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Author: William Wilkie
Number of Pages: 976 pages
Published Date: 19 Apr 2007
Publisher: Cengage Learning, Inc
Publication Country: Mason, OH, United States
Language: English
ISBN: 9780324304305
Download Link: Explorations of Marketing in Society
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Ethics - or a practical lack thereof - continue to grab headlines and pose new challenges across industry. Real-world ethical dilemmas lurk around every corner, purporting to make deals but sometimes end up breaking careers - or entire companies. And as new generations of marketers step into the field, they bring their own perspective on ethical absolutes. But one powerful new book sheds valuable insight on the ethical challenges and solutions as they continue to evolve in this dynamic field. With each section edited by a recognized industry thought leader, MARKETING AND SOCIETY is a collection of articles packed with relevant, practical insight on myriad ethical issues throughout every area of marketing, including public policy, macromarketing, consumer interest, social responsibility, international issues, and much more. It is an excellent resource for newcomers and their managers, as well as seasoned execs.

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